Exporting food and beverages to the United States requires significant initial investments in money and time. Your product must be unique, of special quality, attractive, easy to understand, nutritionally sound, and – most importantly – competitive in the respective price segment. Below is a comprehensive list of all the costs underlying the sale of a food or beverage product to consumers in the US or Canada. Who in the end will pay for these costs? That depends on your negotiation skills, the attractiveness of your product, your product’s sales potential and, of course, the competition. Contact us for customized assistance to determine a sound pricing strategy.
Target Everyday Shelf Price (1)
Retailer Fees (2)
Promotion Deductions (3)
Delivered Price to Retailer
Distributor Fees (4)
Delivered Price to Distributor
Broker (External Sales Force) Fee
Trade Show Allowance
FSMA Foreign Supplier Verification
Delivered Price to Importer
Inbound Freight Harbor to Importer
Customs Fees / Tariff
FOB Harbor Cost
Transport Factory to Harbor
SOLAS Weight Verification
Ex Factory Cost
Above the Line Marketing Allowance
(1) In the US, sales tax varies by state and is calculated at checkout. You don’t have to include taxes in your calculation
(2) May includes Free Goods, or Fees for Merchandising, Listing, Central Distribution, Unsaleables (MCB) etc.
(3) May includes Shelf Price Discounts, Scan Downs, Feature Ads, Displays, Rebates, Coupons etc.
(4) May Include Fees/Deductions for New Product Listing, Marketing, Trade Show Allowance, Merchandising