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Exporting food and beverages to the United States requires significant initial investments in money and time. Your product must be unique, of special quality, attractive, easy to understand, nutritionally sound, and—most importantly—competitive in the respective price segment. Below is a comprehensive list of all the costs underlying the sale of a food or beverage product to consumers in the US or Canada.
Who in the end will pay for these costs? That depends on your negotiation skills, the attractiveness of your product, your product's sales potential and, of course, the competition. Contact us for customized assistance to determine a sound pricing strategy.
Target Everyday Shelf Price (1)- Retail Margin
- Retailer Fees (2)
- Promotion Deductions (3)
- Distributor Margin
- Inland freight
- Distributor Fees (4)
- Importer Margin
- Inland freight
- Broker (External Sales Force) Fee
- Trade Show Allowance
- FSMA Foreign Supplier Verification
- Warehousing
- Inbound Freight Harbor to Importer
- Customs Fees / Tariff
- Ocean Transport
- Transport Factory to Harbor
- SOLAS Weight Verification
- Above the Line Marketing Allowance
- Market Research
- Labeling
- Insurance
Notes:
- (1) In the US, sales tax varies by state and is calculated at checkout. You don't have to include taxes in your calculation.
- (2) May include Free Goods, or Fees for Merchandising, Listing, Central Distribution, Unsaleables (MCB) etc.
- (3) May include Shelf Price Discounts, Scan Downs, Feature Ads, Displays, Rebates, Coupons etc.
- (4) May include Fees/Deductions for New Product Listing, Marketing, Trade Show Allowance, Merchandising.