US wine consumption grew steadily over past 18 years

Steady growth forecasted over the next five years

In 2011, the US consumption of wine increased 3% to 312.4 million 9-liter equivalent cases. This marks 18 consecutive years of growth. “As consumers discover new varietals, regions and price points, overall wine consumption is expected to continue to increase over the next five years,” said Adam Rogers, senior research analyst for the Beverage Information Group. Source: MediaPost Communications/Marketing Daily