Resistance against GMOs grows in US

Consumer groups, retailers and farmers look for alternatives

Since the early 1990s, genetically modified organisms (GMO) have been part of the American diet. GMO corn, soybeans or canola are used in many forms as ingredients in a majority of food staples, from snack bars, to cereals, to ready to eat meals. But now, resistance to GMOs seems to be growing. From retail executives like Whole Foods Co-CEO John Mackey (picture) to Representatives in the US Congress, to consumer and environmental advocates in many US states, calls for laws mandating the declaration of GMOs on food labels become louder.

Of course, the agricultural community and food producers would like to avoid the added costs and fear that consumers will ultimately reject GMO foods. Moreover, there are many prominent advocates in favor of the technology, such as Bill Gates who stated that crops resistant to herbicides and pesticides will alleviate world hunger. It is unclear at this time, whether GMO labeling initiatives will prevail in the US, but, in any case, it's a trend worth watching.

The practice of splicing different genes into plants and vegetables to make them resistant to herbicides and pesticides started in California with tomatoes (remember the Flavr Savr?). By the mid nineties, the use of genetic modification was common for corn and soybeans, which are base ingredients for cattle feed as well as human food. It is safe to say that today, over 90% of all food consumed in the US and Canada contains GMO ingredients. Other GMO crops include cotton, canola, alfalfa and papayas and, in a few years, we’ll have GMO rice, potatoes, wheat and even salmon (the application to legalize genetically modified salmon is currently under review by the FDA).

While there is no scientific evidence that GMO foods have any negative effects on health and well-being, it is not a secret that European farmers, consumers, and EU Commission have rejected the use of GMOs in agriculture from the start. In fact, over 60 countries around the world require GMO labeling.

Until recently, consumers in the US and Canada were either indifferent towards GMOs in their food or not at all interested in this topic. That seems to have changed over the past year. Now, one news article after another reports on initiatives to legislate mandatory declaration of GMOs in food. In California, voter blocks put up Prop 37 for election, which would have mandated the labeling of GMO ingredients in that state. The measure was narrowly defeated, but may come up again with slightly different wording at the next election cycle. Meanwhile, in Washington State, Initiative I-522 tries mandate GMO labeling in that state. A hearing was scheduled at the State Legislature on February 14, 2013. Similar initiatives are on the way in Iowa and New Jersey.

Nationally, over 90% of consumers seem to favor GMO labeling, according to polls by Thompson Reuter in 2010 and the Mellmann Group. A petition by www.justlabelit.org for a federal labeling law garnered 1.5 million signatures and US Congressmen Peter de Fazio (D-OR) and Jared Polis (D-CO) will soon introduce a respective federal bill.

Some major retailers and manufacturers have already moved in this direction. At a conference in February 2013 in Washington DC, John Mackey, Co-Founder and Co-CEO of Whole Foods announced that within 2 years all products sold at Whole Foods will either be GMO-free or labeled, respectively. The store chain already works with suppliers to move towards non-GMO ingredients and the 300 store chain currently sells 3,300 products from 250 brands certified by the "Non-GMO Project." Ice cream maker Ben & Jerry’s announced a complete phase-out of any GMO ingredients to their ice creams by the end of 2013.

Finally, the US Supreme Court will soon decide a case of one farmer against the agricultural industry giant Monsanto. The court needs to decide, whether GMO seeds that were designated and sold as cattle feed lose their GMO patent protection. If yes, farmers could use these seeds planting crops again without paying a license fee to Monsanto. Intellectual property lawyers and companies who spend billions in research and development will watch this case very closely.

It remains to be seen, whether the GMO labeling initiatives will gather enough public support to become federal law. So far, GMO seed producers like Monsanto, Cargill, Bayer or Bunge and the pro GMO lobby prevailed in California and the national fight has just begun.

"New: McNoodle in Austria"

McDonald's is testing for a limited time noodle dishes this week at its restaurants in Austria. The "McNoodles" comes with vegetables and salad, chicken pieces and either sweet and sour or curry sauce. The company says it spent more than a year developing the product, noting that Asian noodles are popular in Austria, according to the Associated Press.

US wine consumption grew steadily over past 18 years

Steady growth forecasted over the next five years

In 2011, the US consumption of wine increased 3% to 312.4 million 9-liter equivalent cases. This marks 18 consecutive years of growth. "As consumers discover new varietals, regions and price points, overall wine consumption is expected to continue to increase over the next five years," said Adam Rogers, senior research analyst for the Beverage Information Group. Source: MediaPost Communications/Marketing Daily

VITRINENAUSSTELLUNG SIAL CANADA, Montreal, 09. – 12. Mai 2012

Einmalige Gelegenheit der Produktpräsentation und Kontaktvermittlung

Mit 33 Millionen Einwohnern und $451 Milliarden Umsatz im Lebensmitteleinzelhandel ist Kanada einer der großen Exportmärkte für deutsche Nahrungsmittel. Neben alkoholischen Getränken setzen sich die sweets, snacks and side dishes der bekannten Markenhersteller sehr gut um. Besonders gefragt sind derzeit auch Eigenmarken in allen möglichen Segmenten und Kategorien, sowie Produktneuheiten und Innovationen.

Die SIAL Canada ist mit 700 Ausstellern und 12,000 Fachbesuchern vornehmlich aus Kanada und den USA die führende kanadische Messe für deutsche Exporteure.

Auch in diesem Jahr ist Deutschland mit einem deutschen Pavillion des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV) vertreten.

Für deutsche Hersteller, die nicht persönlich bei der Messe ausstellen können, gibt es die einmalige Möglichkeit, bereits in Kanada vertriebene oder neue Produkte in Vitrinen auszustellen und somit dem Fachpublikum und der Fachpresse vorzustellen.

German Foods North America wurde beauftragt, die Besucher des Gemeinschaftstandes als Marktexperte über die ausgestellten Produkte zu informieren, sowie Kontakte von interessierten Handelspartnern weiterzuleiten. Darüberhinaus berichten wir über die Messe und ausgestellten Produkte auf www.germanfoods.org, die führende Webseite für deutsche Lebensmittel im englischsprechenden Raum.

Der Unkostenbeitrag für eine Vitrine ist 500 Euro, zzgl. Mehrwertsteuer.

Bitte umgehend ausfüllen und an die Messe Hamburg oder German Foods North America zurücksenden.

Anmeldeschluss ist der 20. April 2012

Chocolate tastes best when it’s the last piece

The last piece of chocolate on a plate tastes the best. That is the result of a test by researchers from the University of Michigan who asked 52 students to evaluate the taste of five unmarked chocolate bars they had to pick from a bag. The researcher then told half of this group just before the fifth pick that this was the last one. Lo and behold: the majority of this group claimed that the last piece tasted the best of the sample, in fact, was one of the best they ever tasted, no matter the flavor profile of the piece they picked. The control group had none of these claims.

The conclusion: the evaluation of a sensory experience (or any other experience for that matter) depends on the expectations of finality. So … our tip for the day: savor the last piece with gusto. You never know what comes next.

Price pressures still a major influence on US retail market

US Americans are back shopping, but most look for bargains over brands.

Here are the results of a survey conducted in December 2011 by WSL Group:

Discount, Discount
  1. Nearly three-quarters (75%) of female shoppers say “it’s important get the lowest price on everything they buy," up 12 percentage points from 2008 and up 22 percentage points from 2004.
  2. 68% regularly use coupons to reduce costs -- up 7 percentage points vs. 2010.
  3. 45% claim they only buy items that are on sale -- also up 7 percentage points.
  4. 43% make a point to search online for store discounts before they shop -- up 10 percentage points.
  5. 66% ask themselves “Is this a smart use of my money?” before making a purchase (47% with household income of over $150,000).
  6. 58% claim to stick to brands and stores they can afford (36% with household income of over $150,000).
  7. 48% claim to stay out of stores where they might be tempted to overspend.
  8. 43% claim to buy less when they go shopping.
Well known brands need to work harder to be relevant
  1. 67% of surveyed women agreed that trusted brand names are not worth paying more for.
  2. 26% claim to have given up buying brand name products they know they could not afford (up 7 percentage points from 2010).

Rich or middle class? 30% of Americans in the $100-150K income bracket claim they can only afford the basics. Once considered affluent, six-figure income shoppers are now identifying themselves as middle-income.

This internet survey was conducted by WSL/Strategic Retail from December 1-12, 2012. The survey, called "How America Shops® MegaTrends report, Moving On 2012," included 1,950 respondents drawn from a nationally representative online sample.

Food and Friendships

Take time and strengthen the ties with your partner, friends and family.

Friendship is the best ingredient for well-being and quality of life. It even seems to be the secret for ever-lasting love.

According to the Pairfam survey of the University of Munich (involving over 110,000 people in Germany), long-lasting and well-managed partnerships build on the following principles:

  • Opposite attracts, but similar values bond together;
  • The importance of sex is over-rated;
  • The presence of children may seriously endanger good relationships (parenthood needs to be carefully planned and managed to preserve partnerships.);
  • Frequent “partnership talks” usually yield no positive outcome;
  • Don’t avoid conflicts, but avoid meaningless fights. Keep your inner peace; don’t fight to hurt;
  • Forgive (does not mean to forget, give in, or excuse);
  • Forget the ideals and absolutes. Long-lasting partnerships settle on what works and build true friendships;
  • The best partnerships are “resilient” and bounce back even after serious fights.

From our perspective, we want to add: cooking together, eating good meals together, sharing a passion for food and culinary pleasures adds a great deal to good partnerships.

Sweet Meet: Innovations at the world's largest confectionary trade fair

Reporting live from the ISM COLOGNE

Would you like to try chocolate with sauerkraut? How about a Cola in hard candy soli format? Ever snacked on a vegetable energy bar? Those are some of the "new to the world" products displayed at the ISM International Sweets Messe (German for trade fair) in Cologne, Germany.

Germany is a global confectionery powerhouse (and the world's largest exporter of sweets). So, no wonder that the nearly 1,500 suppliers from 64 countries come every year to the Rhine river metropolis to show and sell their products to over 32,300 visitors. Cologne in January stands for candy, cookies, chocolates and snacks along with numerous Roman empire artifacts and the dominating 1,000 year old cathedral.

The big new product trends in the sweets industry this year can be summarized under the motto "light and playful:"

  • lactose free chocolates
  • Vegetable energy bars
  • Fair Trade and Lactose free Choc Santas
  • barbeque chocolate desserts
  • cheese & chocolate snacks
  • cranberry lebkuchen
  • Jelly Belly snack bar

The winning innovation selected by journalists of trade magazines was the KIDI-Choc concept offering children chocolate with a reduced sugar content, accompanied by a magazine with Russian fairy tales, general knowledge texts and fun puzzles.

Other winning concepts included popular and classic board and card games such as Twister, Monopoly, Trivial Pursuit, or Poker in and with chocolate. Some producers took classic, sophisticated desserts found in three-star restaurants and transformed them into consumer products. For example, shokoholics can look forward to marzipan bars with rose water or zabaione marzipan with raspberries from Niederegger. Crème brûlée too, is available, for example as a filling in a natural eggshell from Gut Springenheide.

Candy flavour fusions included mango/lime/orange with guarana extract and vitamin ACE, green tea/mint, and tea tree oil or with bergamot flavour. Alongside the exotic secrets that recently caused a sensation, producers are bringing almost forgotten local fruits and herbs back onto the sweet shelf in the form of serviceberries, sloes, quinces and of course, elderberries.

Finally, the science and art of making chocolate from cocoa will be revolutionized over the next years. After years of painstaking work, a major chocolate company has succeeded in defining fermentation for the cocoa sector. Although fermentation has been recognized as a science in many food segments for centuries, it has until now been largely left to chance in the cocoa sector. Using all-new procedures and bacteria cultures that are now being employed worldwide for the first time, the company has created cocoa of unparalleled harmony and perfection. The cocoa will enable chocolatiers the world over to develop choice products for fans and connoisseurs that will probably usher in a new era of chocolate history.

Foodservice in US Supermarkets grow despite recession

Restaurants still suffer from low demand

Carryout and dine-in options at grocery chains like Whole Foods as well as at Costco and Target, which likely compete with restaurants, are adding to industry sales, Paul said. Technomic estimates that sales of prepared foods at supermarkets increased 3 percent, to $19 billion, and will grow another 3.5 percent in 2011. Those gains are outpacing the restaurant industry.

According to Technomic, a Chicago-based restaurant consultancy, the industry is expected to post a 1.6 percent sales increase in 2011, essentially on higher prices, after eking out a 0.1 percent increase in 2010. Gains were driven by a strong second half of the year. Industry sales are still about 7 percent below 2007 levels, according to the group.

According to market research firm NPD Group, high employment is problematic for the restaurant industry because it has been highest among 18- to 34-year-olds, a group that typically eats out more.

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